Science_How_Agility_and_Creativity_Drive_Strategy

HOW AGILITY & CREATIVITY DRIVE STRATEGY 

HOW AGILITY AND CREATIVITY DRIVE STRATEGY
by Ditty Jan 2017


Abstract
This paper examines the possibility how an organisation can strategically be redesigned in order to maintain sustainable competitive advantage, Hence, the urgency for change is stressed, as the business environment is more unstable and unpredictable. Sustainable competitive advantage in this paper is scoped as a strong focus on innovation in a Marketing and Sales Environment.

Practical Relevance
From a broader perspective a integrated approach is proposed where innovation merits from (a) an adaptive strategy (b) management of creativity and (c) an agile organisation.
From a managerial perspective the framework provides implications on all levels of the organisation, in order to support decision making.

Keywords
Strategy, Agility, Creativity, Marketing and Sales, Competitive Advantage

Reviewer
Prof.dr. Herbert Paul MBA

Hope you enjoy reading! 

All the best,

Ditty

Ditty Menon, The Data Artists, Ditty

About the Author: Ditty Menon

Founder of The Data Artists, The Data Artists Music and Nederland Wordt Duurzaam. 


Erasmus University Rotterdam Alumni with 12 years of experience in Data Science / Analytics / Digital. Passionate about incorparating data into all aspects of life & (more recent) using data for a sustainable world.


Radom facts:

Starts his day with a flat white or caffe latte and the financial times podcast.

Broke his glasses when walking into a lamppost while thinking of a coding issue

Loves Serendipity
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